The online reputation of your business is your most valuable asset when it comes to online marketing.
Its online marketing and management is too important to leave to chance. Don’t take it for granted until it is damaged. Currently, it is easy for anyone to post a review about you or your business on the web, good and bad. There are numerous sites that allow anyone to say whatever they wish about your business or service. If it’s a negative review, it can seriously hurt you. If it’s positive, it can bring you new customers.
You need a 5-star reputation online. It doesn’t matter how great your SEO is, your social media status or how you get people to visit your website. Customers care about the reputation of the company they are working with. If your reputation isn’t solid, they aren’t going to work with you…bottom line.
Did you know that 87 percent of people look online and research a business before they buy? 52 percent of those people check out online reviews first. If you have a negative review, you could be losing up to half of your potential customers.
Most business owners fail to realize the importance of a positive reputation in their online marketing. But experts can help monitor and create a 5-star reputation that puts all of your other online marketing tactics to good use.
Let Reputation Marketing help your online marketing!
You are one review away from a bad reputation online. That is the new reality
Across the US online marketing has seen a seismic shift in its importance in the past few months. Traditionally, a business would work on its online marketing via website branding, search engine optimization, Pay Per Click, and social media. Offline it would focus on TV, radio and print advertising. Lastly, the company would seek some reviews.
Well, that approach has been turned on its head! Today, reputation is everything in online marketing and the first step in any offline or online marketing campaign should be reputation marketing.
There are four reasons why the world has changed.
- First, Google has placed your reputation front and center. Try it. Put your company name and city in the search bar. Back comes your company web address and right below it is your reputation score. So Google wants people to see your reviews, good or bad, and it has placed a lot of emphasis on them.
- Second, customer reviews are a major factor in almost every type of online marketing. They appear in your Pay Per Click ads and organic rankings. They show up in local directories like Google, Yelp and City Search and Bing and Yahoo.
- Third, SEO, PPC, Social Media – none of it works anymore if you have bad reviews or bad reputation online. And, as we just pointed out, reviews now show up everywhere. So if you are wondering why you are seeing a low return from your online and offline marketing efforts, it could be that your online reputation is holding you back.
- Fourth, and here’s the good news: according to the Nielsen rating service, seventy percent of people trust opinions based on online reviews.That’s huge! That’s way above TV ads at 47% or e-mail marketing at 50% or even branded website marketing at 58%. So if you put your efforts first into developing a 5 Star Reputation, all your marketing efforts become that much more effective.
Companies like Gz Solution can help you build your 5 Star Reputation in your online marketing. We have a proprietary system and reputation marketing strategies that will will give you the edge that your company needs to separate yourself from the competition and position your company as the market leader. So, if you haven’t done so already, watch the video above. Then, enter your business phone number and click “Get Your Free SEO Report” to find out what your reputation is online and how our reputation marketing strategies can help you achieve a 5 Star Reputation online.
This something to really pay attention to. Reviews are very popular with your prospects and with Google. A good reputation marketing program consists of creating an environment to make giving reviews easy and then marketing the reviews across many internet properties
How Local Marketing Xperts Can Help
Step 1 – We help build your online reputation. We’ll collect online reviews, monitor all of the review sites out there and download reviews we find into an organized database. You’ll be able to access that database too, so you can see what people from around the world are saying about your company.
Step 2 – We will market your reputation online through social media like Facebook, LinkedIn, Twitter and more!
Step 3 – We’ll manage your online reputation. Our unique monitoring system instantly alerts you every time there is a review posted about your company — whether it is positive or negative.
Step 4 -We help encourage a 5 Star reputation culture. We’ll educate your staff, inspire and train your team and help them understand what encourages customers to leave positive reviews every time. By teaching your team how to foster a 5-star reputation environment, you can guarantee a better review from your customers.
How It Works
We create a feedback page for you so that that customers have a place to tell you about their experiences with you, your products and any services you might offer. That feedback is sent directly to you and your team for review so that you have time to implement changes where necessary. We’ll create Alerts and Reports and send them to you and your staff. We’ll also redirect your customers to an online review site where they can share their experiences and help your reputation grow.
Next, we take all of your feedback and reviews and integrate them into our reputation marketing system. We’ll publish them on your website, social media profiles and more so that people see you are an industry leader they can trust.